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Everyone has dreams of starting their own business and becoming a successful entrepreneur. That’s exactly what Doe Deere has achieved. Doe Deere was born and raised in Russia. She came to the United States when she was 17 to fulfill her dream of becoming a musician. Her music career did not take off as planned. She then started her own fashion line on eBay, which was unfulfilling. Doe’s passion for a bold and exotic look ultimately lead her to create her own whimsical beauty product line called “Lime Crime.” She named her product line “Lime Crime”, as green is her favorite color. Lime Crime has achieved enormous success since 2008. At a young age, she was always fascinated with fantasy and mythology. She said that when she grew up, she wanted to be a mermaid. Doe always had a love for fairy-tales and makeup ever since she was a child. The beautiful colors and creations that come along with fantasy, has fueled her inspiration for creating the brightest shimmering colors. She has always loved to wear bright exotic hair colors and whimsical glittery makeup. Unfortunately at that time, bright hair color and sparkling makeup were not available, so being the creative entrepreneur that she is, she invented her own beauty product line. All of her products are 100% cruelty-free and vegan. Doe loves animals and donates regularly to animal rescue organizations. Her products are far from ordinary and traditional. Doe’s product line includes; vibrant multicolored lipstick, dazzling eye shadow, eye-catching highlighter, exotic hair colors and gleaming stick-on nails. She believes that beauty should make us happy and we should not be afraid to express it. Her product line is desired by many who love to stand-out from the crowd. She has been named one of the Top Inspiring Female Entrepreneurs by Self-Made magazine. Doe states that her products have everything the consumer needs to look and feel like a bright beautiful unique unicorn. The Unicorn logo on her products stands for beauty, individuality, and kindness to all animals. She loves feedback from her customers and refers to them as her “unicorns.” Doe passionately cares about her employees and attributes her continuing success to having a dedicated staff. She also believes that a positive attitude is the key to success, as well as following her intuition. Doe is an inspiration to many female entrepreneurs, encouraging them to always follow their passion and to dream big. Learn more:

Ever since we were a few years old, we have had people telling us that we have to follow the rules. They say we have to fit in and be excepted by society and follow all the rules without breaking them. That does work for awhile and shortly after, as we start to grow, we want to break free from those rules and express our own unique style and personal freedom. That is when we start breaking all the rules.

Speaking of rules, did you know there are rules in every industry that experts will argue need to be followed and can’t be broken? Let’s talk about makeup and fashion. These two places have rules and people say that these rules are set in stone. Well, that might be true unless you are the CEO of Lime Crime and have a name like Doe Deere.

Doe Deere started the makeup company Lime Crime with a dream and some pocket money. It was a real business start up success story. Lime Crime gave the makeup wearers what they wanted, more color and personal freedom. Doe calls herself Queen of the unicorns and as such she has a name to live up to. If you haven’t guessed, Doe Deere is not just a rule breaker, she is a rule creator.

Doe Deere says that you do not have to dress your age. Doe talks about the ability to blend rocking bold colors, patterns and fashion regardless of your age. Doe encourages you to not be utterly specific with your occasional dress and more. Doe opened up in an article to Bustle and she is talking about all of these things and more. Doe Deere even talks about socks and open toed shows and how it is okay to wear them together.

Above all else, Doe Deere has one underlying thought and that very thought is the center for Lime Crime Makeup’s success. However, it is more than that. This idea or thought should be the center of every person’s life. The thought is, put simply, express yourself and be you. That’s what Lime Crime Makeup is about. That is what Doe Deere is about. Being who you are, because after all, who else could you be?