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Fabletics has learned from all of the things that other companies did wrong. They wanted to be sure their company was successful so they took their time to try different things that would make the business better. Doing their own marketing is what helped them to be as successful as possible. It is what gave them the chance to try new things so they could reach more customers with all of the options they had available to them during different times in the industry they were working in.


The fashion industry can be difficult for most people. It can be even more difficult for those who are coming into a new industry and trying to do their own thing with that industry. Since Fabletics was breaking into an industry of athleisure wear, they had to be prepared to help their customers in every way possible. They wanted them to know they were doing what they could to make the industry grow and become better than what it was when they first started out. Even Forbes talked about the way Fabletics was growing and what they were doing to get to that point.


Since the Huffington Post talked about the marketing strategy that Fabletics was using, other people have adopted the strategy. This is because they can see that it worked for Fabletics. The company is ultra-successful and they have seen a lot of changes since they first started out. The marketing technique they are using is what allows them the chance to try different things. It also allows them the chance to show their customers their friends are doing things just the same as what they are doing. For Fabletics to do this, they knew they would have to try different things no matter what they were doing or what was going on in their company.


When Huffington post talked about the company, they wanted people to see how successful they were. They also did a lot to boost their business by featuring them even though the company was already doing extremely well with the options they had. It was something that helped people to see the things that were going on. It also helped them to see that the majority of their friends are doing things. This marketing technique shows people exactly what will change the options they have so they can try different opportunities on their own.


The marketing technique that Fabletics uses is using the power of the crowd. They leverage the people who they have worked with in the past so they can show others what their company is all about. When they do this, others want to be able to follow the crowd so they do different things to make this happen. It is an essential part of the company and exactly what they want to do to continue offering different options to all of their customers. They know the right way to market them and other businesses are noticing it and doing the same thing.

The trend has been obvious and explosive. Go into a brick and mortar store with your smartphone, scan an item barcode and find the cheapest price online, then leave the store without making a purchase from mom and pop. It’s been brutal on small physical retail stores and nobody has felt the siege of Amazon and other large online e-commerce websites take over more than the fashion industry.


However, Kate Hudson’s Fabletics is not only defying the technology giants, she’s winning.


How? With good old fashion “Reverse Showrooming” also know in the modern era as “webrooming” A new take on what is now considered the old school method for using the internet to surf deals and products then go to a physical store to purchase your items at the best price.


Even though Amazon has taken over 20% of the retail fashion business, clothing is one of those items you still like to touch, see and try on before making a purchase decision. Fabletics is banking on that and it’s working for them.


Actress, fitness lover and model Kate Hudson started Fabletics in 2013 with the intention to build a fitness fashion clothing line that provides affordability and keeps up to date with current trends.


Kate and partners built a very flexible membership program that allows members the opportunity to shop and browse online then come to a convenient brick and mortar location to pick up their purchase. With 35% annual growth rate over the first 3 years, she’s onto something and the members are loving it more every year.


Members of all shapes and sizes will find fun, affordable trendy fitness clothing as well as an upcoming online fitness workout class and exclusive content aimed towards women’s health and wellness available in a members only private website.


The clothing line has grown to so much more than just a store to buy fitness outfits. They have a huge and constantly growing social media following where members share pictures, stories and inspiration for each others fitness plans.


The brilliance behind this membership platform is it’s free. The benefits that come from that reward both Fabletics and their customers. They can keep cost down with reduced inventory because the personal engagement between company and customer allows them to personalize inventory with exactly what their members like and want.


Nothing makes marketers happier than knowing just what their market wants and nothing makes a customer happier than having personal access to a business that knows exactly what she wants.


Kate Hudson has a built a win win in the fashion retail industry. Hold on Amazon, this game isn’t over yet and if Kate gets her way it’s just starting!


Are you a good fit for Fabletics? Find out by taking the Fabletics Lifestyle quiz here:

With experience and expertise of 40 years, Mr. Christopher Burch is not your average entrepreneur or investor. Mr. Christopher Burch has mastered the art of investing and entrepreneurship. Some of his great accomplishments include owning his company called Burch Creative Capital, helping to the success of Ellen DeGeneres and also being an investor in Eagles Apparel, a company that started with a capital of two thousand dollars to now being worth more than 165 million dollars.
These are just but a tip of the iceberg concerning the accomplishments of Mr. Burch. Chris Burch’s entrepreneurial skills and success started in 1976 when he was still a student at Ithaca College in an undergraduate degree program. At that time, he began Eagles Apparel with his brother. Later, he sold it to the Swire group at 165 million dollars.
As you can see his entrepreneurial thirst started at a very tender age. He was super interested in fashion and how technology could be integrated into fashion hence him starting Eagles Apparel. For a very long time fashion and technology seemed two parallel entities that could never meet at a common point but with advancements in both sectors especially the technological sector, this is no longer the case.
Currently, in catwalks, Google glasses are being accepted which is against the norm that used to exist. Diane Von Furstenberg, a top fashion designer, has been championing for this adoption. Some technological gadgets have also become fashionable and attractive, for instance, the Beats Pill or the Beats by Dre headphones are being adopted by the fashion industry. The Beats Pill, Beats by Dre headphones, iPhone 7, iPod or the SwegBoard were both made after the consultation of a fashionista or a designer.
They used the creativity of a fashion designer and the intellect of an engineer to make such magnificent devices. All these devices show that the parallelism that existed between fashion and technology is no longer there. Mr., Burch is concerned and interested in this relationship. According to Mr. Burch, this is just the start of this relationship between fashion and technology. As years’ pass, this relationship will grow into until they become inseparable. Another instance of the interaction between technology and fashion is in the making of Pseudomorphs and DareDroids.
One recent innovation between fashion and technology is in the making of helmets for cyclists with airbags fitted into the helmets.