Category Archives: Marketing Expert

Home / Marketing Expert
1 Post

Carlos Alberto de Oliveira Andrade was veted as the executive of the year in the 2019 car of the year awards organized by Autoesporte. Dr. Carlos’s automotive sector career kicked off in 1979 when he bought a Ford Laundau. The car dealer went broke shortly after, they ran out of cars and that is why Carlos Alberto de Oliveira Andrade decided to purchase the resale.

In a short span of six year, the 74-year-old surgeon physician had become the leading Ford dealer in Brazil. A few years later, he added another feather to his cap by becoming the official shipper of Renault. He also became an official representative of Hyundai in Brazil and put up an industrial park in Goiás. The CAOA founder and chairman of its board of directors also assumed leadership of Brazilian operations with China’s Chery and its industrial plant in Jacareí, São Paulo. This marked a new chapter of the plant that has witnessed aggressive model launches and network growth and expansion.

In 2007, Dr. Carlosm, a Paraiba native, put up the first Hyundai factory in Brazil, with his own resources. The factory was voted as the distributor of the year out of more than 179 Hyundai dealers around the world in 2012. On the 27th of November 2018, Dr. Carlos stepped down as the chairman of the board of directors in the company he founded. This meant he was not involved in the day to day running of the company.

Cherry arrived in Brazil during August 2009 as part of its global expansion project. The company inaugurated its first factory in Brazil at Jacareí, in the Paraíba Valley (SP). The company’s first fully fledged operational plant outside China, an investment that had an initial cost $200 million.

The landscape is very different from the time Cherry first set its foot in Brazil, for those accustomed to low sales with QQ and Celer, Cherry today has a bestseller in the Tiggo2crossover. The manufacturer is already rolling out plans for more additions to the Tiggo line.