Desiree Perez Takes the Music Industry by Storm!

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Desiree Perez, native New Yorker, and Roc Nation’s Chief Operations Officer take the music industry by storm. She has been esteemed as one of Billboard’s 2017 Women in Music. She is a powerful influencer, and deal shaper. The brilliant negotiator has been a part of Shawn Carter-aka Jay-Z, Roc Nation since 2009. There, she wears many hats, but her main focus is on managing all publishing and labeling for the multi-million dollar company. Rapper and businessman, Jay-Z relies heavily on Desiree Perez’s deliberate guidance and her ability to optimize business opportunities. She has been a long time acquaintance of Jay-Z’s for over 20 years. Desiree Perez, also known as Dez Perez, has unarguably played a major role in cultivating the brand’s revenue, growth, and momentum over the recent years. Projects Ms. Perez led were Sprint’s $200 million deal with TIDAL, a Roc Nation streaming service, that played a role in posturing artist Jay-Z’s new 4:44 Album for record high success. Sprint offered music streaming of 1 million complimentary album downloads to its customers before the 4:44 project was released. This sparked a frenzy in the music world, elevating the newly released album to platinum status in no time; it became his 14th Billboard No. 1. Moreover, the talented COO has been a difference maker for Rihanna’s Anti Tour promotion with Samsung. She collaborated on Beyonce’s Formation Stadium Tour. She was also a fostering agent in Live Nation extending a $200 million touring partnership with Jay-Z in 2017. Although the brilliant businesswoman is quite private, she is very much at the forefront of the music and entertainment industry, taking the world by storm!

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