Guilherme Paulus has continued to invest in the Brazilian tourism industry, despite his massive success and wealth that he has acquired over the years doing the same.
Paulus has been in the industry for more than four decades, and during this time he has been able to start and grow them into extremely successful companies that today employ thousands of Brazilians and offers services to millions. His first venture in the industry came after he left employment at Casa Faro in 1972 to start CVC Brasil Operadora e Agência de Viagens S.A. The company had been an idea of his partner who he had met during one of his work-related travels. They would soon strike a rapport that saw them decide to come together and start the travel agency.
Guilherme Paulus was relatively young only 24 then, and he did not have the money to invest directly into the business. He was given the option of offering his expertise into the venture in exchange for a percentage. This was an agreement that he could with, and it did not take long for his partner to leave bestowing the entire operation on him. In the years that followed, the businessman would work to get the company off the ground. The first nine years were quite difficult, but would change when he got an opportunity to bid for a job that involved taking Mercedes employees on their annual tour. His cost-cutting measures would make him the lowest bidder, and he was awarded the job, to this day Guilherme Paulus credits this job for the breakthroughs that followed. He had discovered corporate clients through that single opportunity and moved with speed to pitch to others. The company was eventually able to return a profit, and by this time its portfolio of services had grown significantly.
Guilherme was able to use the proceeds of this venture to start GJP. This company runs a network of hotels located strategically all over Brazil. When he sold a majority share of CVC to a private equity group, he pumped the money into it, and today the group has assets valued at more than 600 million dollars.