Joel Friant is a businessman who says he is a free-market enthusiast. He has started a number of firms like a house flipping business, a home remodeling company, a restaurant, and more. He is also an author and speaker who has talked to many people about what it takes to succeed in life. This led to him opening a successful training company where he helped people develop professionally and personally.
One of his most successful products came about when he owned a Thai restaurant. He had loved the heat and flavor of habanero peppers ever since high school. He took his passion for that type of pepper to the next level when he went to Jamaica as a tourist and got to sample a large variety of habanero peppers that grow there. When he got back home he developed a product he named the Habanero Shaker.
The Habanero Shaker, which he sold in the largest Washington grocery stores, was different than anything else on the market. Unlike competing products he didn’t add cheap ingredients like salt to pad out the product. Instead, he used only 100% dried and ground habanero pepper flakes. This was a hit with consumers and he sold this product for a number of years.
When Joel Friant’s house flipping business got too busy he had to make a choice and so he quit selling the Habanero Shaker. However, in 2012 he discovered some courses that were being taught on how to successfully sell a product on eBay and Amazon. Recalling his old habanero pepper product, he launched the Original Habanero Shaker. He says he can reach a global audience by selling this online instead of in grocery stores and getting great reviews from confirmed buyers has certainly helped.
Joel Friant says that because he sources fresh habanero peppers his product features an excellent combination of heat and flavor. He uses a convenient bottle to package it in that can also keep the habanero flakes fresh for up to two years. Most people run out before that, though, because once they buy this they end up shaking it on all manners of different food.